The Enduring Vision of Ceretto: A Piedmontese Legacy Embracing Global Responsibility
Roberta Ceretto on Balancing Tradition, Innovation, and Social Responsibility in the Wine Industry.
by George David 9 May 2025
ALBA, ITALY – For discerning palates worldwide, Ceretto signifies more than exceptional wine; it represents a steadfast commitment to quality, innovation, and a profound connection to its Piedmontese terroir. Founded in 1937, this family-operated estate, with its 200 hectares producing coveted labels like Blangé, Barolo, and Barbaresco, exemplifies Italian excellence on a global scale, exporting its distinguished vintages to twenty nations.
Roberta Ceretto, the articulate president and communications director, embodies contemporary leadership within this esteemed heritage. Her journey into the family business, sparked by an unexpected immersion into the intersection of art and wine, has cultivated a forward-thinking approach. This vision extends beyond the cellar, recognizing a “moral obligation” to elevate standards across the industry.
A Symphony of Tradition, Innovation, and Human Capital
The Ceretto narrative is one of harmonious evolution. While deeply respecting the foundations laid by previous generations, the current leadership, including CEO Federico Ceretto and oenologist Alessandro Ceretto, has embraced innovation, notably the comprehensive shift to organic and biodynamic viticulture initiated in 2010. This commitment to excellence is paralleled by a deep sense of responsibility towards their 200 employees, viewed as an integral part of the Ceretto family. Their investment in providing quality housing for agricultural workers underscores a holistic approach to sustainability, recognizing the human element as crucial to their success.
Roberta Ceretto’s influence extends beyond the vineyards through her collaboration at the Monsignore winery in Alta Langa, where their acclaimed Metodo Classico sparkling wine reflects a spirit of innovation within a historically significant region. Her perspective transcends conventional labels, advocating for a focus on merit and acknowledging the increasingly vital role of women in all sectors of the wine industry.
Elevating Gastronomy and Celebrating Artistic Dialogue
The Ceretto Group’s portfolio also encompasses Relanghe, dedicated to the prized local hazelnut, and the Michelin-starred Piazza Duomo restaurant, a culinary jewel under the direction of Chef Enrico Crippa. This gastronomic pursuit, earning three Michelin stars in 2012 and consistently ranking among the world’s finest, reflects the same dedication to quality and innovation that defines their wines. The “Art Bites” menu, a unique dialogue between cuisine and contemporary art, further underscores the family’s sophisticated appreciation for culture, featuring tributes to renowned artists who have graced their table.
In navigating the complexities facing the wine and fine dining industries, Roberta Ceretto offers a balanced perspective, advocating for responsible consumption while emphasizing the cultural and economic significance of these sectors. Her commitment to maintaining the highest standards at Piazza Duomo reflects an understanding of the value of excellence, even in a world of evolving consumer preferences.
Preserving Heritage in a Globalized Landscape
Addressing the evolving landscape of the Langhe region, Roberta Ceretto acknowledges the area’s success and the contributions of initiatives like Slow Food. While recognizing the economic shifts, she emphasizes the importance of preserving the region’s unique identity and sense of community, advocating for a sustainable form of progress that respects its heritage and avoids the pitfalls of unbridled commercialization. Her vision is one of a region that thrives on its authenticity, appealing to a discerning global audience that values genuine quality and cultural richness.
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Source:vanityfair.it